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Heinrich Marketing: Dog Campaign
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How to treat your
customers like dogs.
This award winning
business building
campaign
for Heinrich Marketing sent
three direct marketing packages
over
a 2 month period. The care and feeding
of your customers,
including a gigapet
for practice in a furry box was the first
package.
Then came the "don't ignore
your customers or bad things will happen"
package, complete with a chewed-up shoe
and lastly a bone shaped
cookie asking to "throw us
a bone" or try us out, enclosed in a keepsake
wood box.
This campaign was fun and memorable for everyone who
received
it but more importantly it brought an amazing response.
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